Google Analytics Setup for RezOvation Booking Engine
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Contents |
Overview
The RezOvation GT Booking Engine integrates with the Google Analytics web statistics tool. Full support is provided for:
- E-Commerce tracking (with actual revenue amounts)
- Referral tracking
- Goal tracking
Support is also provided for Google Adwords.
Google Analytics integration methods supported
Please choose your integration method:
- Traditional / ga.js (most common)
- Asynchronous (newest version)
- urchin.js (legacy, most do not use)
Google Adwords setup
Enabling Google Adwords
To enable Google Adwords for RezOvation GT Booking Engine, simply add your Google Adwords conversion ID (aka campaign ID) to the Google Adwords field:
Please do not:
- Use your Google Adwords account number, as this does not provide any tracking information.
- Place the Adwords script on your website or in the Booking Engine template. The Adwords script is called automatically on the online reservation confirmation page. As long as you enter the code in RezOvation GT, the Adwords conversion will be recorded when it occurs. If you do put the conversion script on any other pages of your site, this will skew your conversion numbers.
Important notes
- In order to see pay per click cost data in your Google Analytics account, you must link your Adwords account to your Analytics account. Please see the Google documentation for more information on how to link accounts.
- It has come to our attention that Google Adwords may sometimes provide inconsistent data if you link multiple Adwords accounts for multiple domains back to a single Analytics account. In general for best results it is recommended that you set up an individual Adwords and Analytics for each domain that you wish to track.
- Need more information about Google conversion tracking? Visit the Google help docs: https://adwords.google.com/support/aw/bin/answer.py?answer=115794
FAQs
- Google can take up to 72 hours to process ecommerce (revenue) data. So, in some cases the "transactions" data listed under ecommerce may not match the "products" data. It is recommended that you look at ecommerce stats with a 3 day lag in order to obtain accurate data.
- Referrals from your domain (e.g. www.thehillcountryinn.com) are normal. This is much like "direct" referrals and indicates that a guest entered the booking process by going directly to your website, instead of through a third-party referrer (such as Google, BedandBreakfast.com, etc.)
- Goal tracking revenue numbers will never match ecommerce revenue numbers. This is because goal tracking does not offer RezOvation a data feed (ecommerce, on the other hand, allows us to submit reservation data including total, tax, and confirmation #). Instead, you must define a goal with a set value, which for simplicity is usually $1. So, $10 of goal revenue means 10 goals met.
Troubleshooting
Referrals are not getting tracked properly.
Please confirm that you have placed the Google code on every page of your website, as described in the section "integrating Google Analytics with your website".
Ecommerce data is not being tracked.
Please confirm that you have entered the Google Analytics ID in the RezOvation Booking Engine settings.
Conversions are not being tracked.
Please confirm that you have entered the Google Conversion ID in the RezOvation Booking Engine settings.
Cost data is not being tracked.
Please confirm that you have linked your Adwords account to your Analytics account. In addition, if you have multiple domains, you should have a single Adwords and Analytics account for each domain.
My domain name is listed as a referrer.
Please confirm that you have placed the Google code on every page of your website, as described in the section "integrating Google Analytics with your website".
Please also confirm that you modified all of your booking engine links to use the correct link tracking code.
Note that if the guest begins on your website (e.g. they type in the URL or have your website bookmarked), then your website will show as the referrer.
My booking engine URL is listed as the referrer.
If Google lists the referrer as "checkavailability.aspx?s_" or similiar, then the RezOvation Booking Engine is getting tracked as a referrer. This means you have not set up the Google tracking code properly on your website. Some possible reasons for this issue:
- You are not using the correct code in your booking engine links
- You have other javascript on your website which is conflicting with the Google tracking scripts
In either case, you should contact your webmaster to troubleshoot this problem.
